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  <titleInfo>
    <title>O cliente não tem sempre razão mas... tem sempre emoção!</title>
    <subTitle>compreender o cérebro do cliente na prestação de um serviço/Paulo Balreira Guerra</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Guerra, Paulo Balreira</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Lisboa</placeTerm>
    </place>
    <publisher>Sílabo</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">por</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>294 p. : il.</extent>
  </physicalDescription>
  <note>jacqueline</note>
  <note>inv.2018</note>
  <subject>
    <topic>Clientes - Qualidade</topic>
  </subject>
  <subject>
    <topic>Serviços - Marketing</topic>
  </subject>
  <subject>
    <topic> Serviços - Qualidade</topic>
  </subject>
  <classification authority="udc">658.8 GUE cl</classification>
  <identifier type="isbn">978-972-618-609-0</identifier>
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    <recordCreationDate encoding="marc">190506</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250918171411.0</recordChangeDate>
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