Lindstrom, Martin Buy.ology : a ciência do neuromarketing / Martin Lindstrom - 2ª ed. - Lisboa : Gestão Plus, 2012. - 170, [5] p. . - Tit. orig. : Buy.ology - truth and lies about why we buy. ISBN: 978-989-8115-30-0 Subjects--Topical Terms: Marketing Universal Decimal Class. No.: 658.8 LIN ci