TY - BOOK AU - Lindstrom, Martin AU - Tavares, Duarte Sousa TI - Buy.ology : : a ciência do neuromarketing / Martin Lindstrom SN - 978-989-8115-30-0 PY - 2012/// CY - Lisboa : PB - Gestão Plus KW - Marketing N1 - . - Tit. orig. : Buy.ology - truth and lies about why we buy ER -