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  <titleInfo>
    <title>Marketing de relacionamento nos Seguros Vida - caso AXA Portugal/Ana Paula Lima do Rosário</title>
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  <name type="personal">
    <namePart>Rosário, Ana Paula Lima do</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Valentim, Luís Manuel Godoi Luís Manuel Godoi Valentim</namePart>
    <role>
      <roleTerm type="text">Orientador</roleTerm>
    </role>
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    <place>
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    <publisher>Universidade Europeia</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">por</languageTerm>
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    <extent>80 p.</extent>
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  <note>Dissertação para obtenção de Mestre em Marketing, especialização Comunicação organizacional.</note>
  <subject>
    <topic>Marketing de relacionamento</topic>
  </subject>
  <subject>
    <topic>Seguros de vida-Lealdade</topic>
  </subject>
  <subject>
    <topic>Clientes particulares</topic>
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  <classification authority="udc">659.1 ROS ma</classification>
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